Category Archives for "Website Analytics"

Using Analytics and Dashboards to Make Sense of Data

In the 21st century, business data is immensely valuable and analysis of that data therefore is at the forefront of executive decisions.   Analysing data (analytics) in the business setting allows future strategy plans to be formed based on past trends and performance statistics. While this is a fairly simple concept, a company will not benefit […]

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Leverage the Insight from Web Analytics

You are probably familiar with these old sayings “You can’t manage what you can’t measure” and “if you don’t know where you are going, any road will get you there“.  These are old sayings but they are never more true than in the information age we currently live in. Information is a competitive weapon.  The […]

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