Category Archives for "Search Engine Marketing"

Search Engine Advertising, are there more billboards?

There is only so much space on the first page of major search engines for advertising; up to around 20 results for every search to be exact. Competition for top search rankings is driving up the cost for advertisers. Where and when will alternatives emerge to compete with the big three; Google, Yahoo and MSN?

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How To Drive Traffic To Your Online Business

One of the most common questions I am asked is: How can I drive more traffic to my online business?  It comes about largely from not having a strategy for their online business before they build their websites.  Another reason is the lack of knowledge of online business, so they prefer to launch a website […]

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Internet Marketing Investment

Forrester Group research predicts a 17% increase in online sales in 2007/08 (source: Forrester Group).  This comes at a time when the business climate is very challenging.  For Australians, inflation is rising due to the increasing cost of fuel, higher food prices and the flow-on effects of the sub-prime lending crisis in the United States […]

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Search Engine Advertising

Looking to increase website traffic?  Webwings can help drive traffic to your website. Advertising on search engines (sometimes referred to Pay-per-click or PPC advertising) is a great way to get visitors to your site immediately. However, you will need to take care because advertising on search engines can be expensive if not managed well.

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Why Using Google Adwords Data is Useful for SEO

I read a very interesting article by Larry Kim today in which he writes about the value of SEO which is derived from his study of Google Advertising Statistics. Google Adwords cost per click data can be used to quantify the benefits of your SEO efforts.  For example, if your industry average cost per click […]

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Getting the most from online advertising

Consumers are empowered by technology and it has changed the way they search for information, how they discover and how they shop. Businesses that understand how their customers seek, discover, learn and buy, who help their customers to find what they want when they want it, will reap the benefits.

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