Why Using Google Adwords Data is Useful for SEO

I read a very interesting article by Larry Kim today in which he writes about the value of SEO which is derived from his study of Google Advertising Statistics. Google Adwords cost per click data can be used to quantify the benefits of your SEO efforts.  For example, if your industry average cost per click […]

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Getting the most from online advertising

Consumers are empowered by technology and it has changed the way they search for information, how they discover and how they shop. Businesses that understand how their customers seek, discover, learn and buy, who help their customers to find what they want when they want it, will reap the benefits.

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