Beware Web site Hosting Reviews

Like most webmasters, I created a list of things I thought were of importance when selecting a company to host my web applications. I chose to prioritize around performance and reliability and if I were to select a provider today, I would still choose these attributes but would look out for more. Let me explain…

Continue reading

What is Internet Marketing

Internet Marketing. What does this term really mean? I don’t think it makes sense to answer the question at this level yet. So let’s look at the broader term “marketing” first.

Continue reading

Search Engine Advertising, are there more billboards?

There is only so much space on the first page of major search engines for advertising; up to around 20 results for every search to be exact. Competition for top search rankings is driving up the cost for advertisers. Where and when will alternatives emerge to compete with the big three; Google, Yahoo and MSN?

Continue reading

How To Drive Traffic To Your Online Business

One of the most common questions I am asked is: How can I drive more traffic to my online business?  It comes about largely from not having a strategy for their online business before they build their websites.  Another reason is the lack of knowledge of online business, so they prefer to launch a website […]

Continue reading

Using Analytics and Dashboards to Make Sense of Data

In the 21st century, business data is immensely valuable and analysis of that data therefore is at the forefront of executive decisions.   Analysing data (analytics) in the business setting allows future strategy plans to be formed based on past trends and performance statistics. While this is a fairly simple concept, a company will not benefit […]

Continue reading

Internet Marketing Investment

Forrester Group research predicts a 17% increase in online sales in 2007/08 (source: Forrester Group).  This comes at a time when the business climate is very challenging.  For Australians, inflation is rising due to the increasing cost of fuel, higher food prices and the flow-on effects of the sub-prime lending crisis in the United States […]

Continue reading