Monthly Archives: April 2013

What is Internet Marketing

Internet Marketing. What does this term really mean? I don’t think it makes sense to answer the question at this level yet. So let’s look at the broader term “marketing” first.

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Search Engine Advertising, are there more billboards?

There is only so much space on the first page of major search engines for advertising; up to around 20 results for every search to be exact. Competition for top search rankings is driving up the cost for advertisers. Where and when will alternatives emerge to compete with the big three; Google, Yahoo and MSN?

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How To Drive Traffic To Your Online Business

One of the most common questions I am asked is: How can I drive more traffic to my online business?  It comes about largely from not having a strategy for their online business before they build their websites.  Another reason is the lack of knowledge of online business, so they prefer to launch a website […]

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Using Analytics and Dashboards to Make Sense of Data

In the 21st century, business data is immensely valuable and analysis of that data therefore is at the forefront of executive decisions.   Analysing data (analytics) in the business setting allows future strategy plans to be formed based on past trends and performance statistics. While this is a fairly simple concept, a company will not benefit […]

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Internet Marketing Investment

Forrester Group research predicts a 17% increase in online sales in 2007/08 (source: Forrester Group).  This comes at a time when the business climate is very challenging.  For Australians, inflation is rising due to the increasing cost of fuel, higher food prices and the flow-on effects of the sub-prime lending crisis in the United States […]

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Leverage the Insight from Web Analytics

You are probably familiar with these old sayings “You can’t manage what you can’t measure” and “if you don’t know where you are going, any road will get you there“.  These are old sayings but they are never more true than in the information age we currently live in. Information is a competitive weapon.  The […]

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